By CHRIS BUSKIRK, Chair of Evangelism
It’s not too early for dream sessions about this year’s Christmas Eve celebration in your church.
There is not a better time than Christmas Eve to extend an invitation to folks who are not in the habit of going to church anywhere. That’s right; Christmas Eve claims the highest probability for a "yes" from them, compared to any other day of the year.
Capitalize on that rare window of opportunity by borrowing momentum from the Conference-wide
HOME FOR CHRISTMAS 2015 campaign.
Last holiday season, the campaign’s leaders saw that social media achieved the greatest success among its marketing efforts. We expect "viral" ratings this season through sharing a winsome invitation via Facebook, especially if each church’s members exercise their networks of influence.
What if your church doesn’t have a Facebook Page? That’s not a problem. Let us help you set up one now, free of charge, and it will be there for you to continue using long after Christmas.
The Crouch Group is calling all churches in the Oklahoma Conference, starting in late October, to assist in:
- Confirming the church’s participation in Home for Christmas (your option);
- Asking for Christmas Eve service information to post on the website Find-A-Service-Near-You (www.ChristmasEveWorship.com); and
- Coaching someone of your church through set-up for a successful Facebook campaign.
All of this is free of charge to your church, including new videos and images to post on your Page as the campaign unfolds.
Your Facebook invitations will get a big boost from over 1 million paid posts. The Conference Evangelism Task Force is honored to support our churches in this endeavor.
So choose your service times. Identify a "draw" that will capture interest in your community. (Ideas: a live nativity, a petting zoo, testimony by a local celebrity, etc.)
You can contact the Crouch Group for assistance connecting with new people (1-888-211-0273).
On Christmas Eve, your church will not only share a festive celebration, but also next steps for newcomers to make connections in ongoing, life-giving ministries. (Ideas: a New Year’s sermon series, a new parenting class.)
On Christmas Eve, many will be searching for an open door. Help them find their way Home for Christmas!
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